Measure branded content integrations at scale across platforms

Comscore Branded Content™ combines scale, efficiency and precision of AI technology to provide deep insights about brand logo exposures and audio mentions for brands.

Comscore’s partnership with Hive, a leading provider of enterprise AI solutions, enables a reimagined branded content offering, blending best-in-class tech, data, and expertise. This will allow clients to have access to new capabilities like competitive intelligence, scalable customization and much more. Evaluate the mix of channels and integration types to identify opportunities for more efficient flighting.

Logo Library

Logo detection model has been trained to identify hundreds of brands with the capability of training new brands. Hive’s technology enables scalable enrichment of logo locations and other placement characteristics.

Massive Scale

Comscore’s massive scale enriches branded content reporting.

Flexibility

Interactive dashboard enables instant analysis of near real-time data with always-on competitive intelligence.

Key Benefits

Brands Agencies & Advertisers Publishers

Analyze your performance against competition among audiences and creative segments.
Experience always-on monitoring of in-content brand exposures across 100+ national TV networks and measurement across multiple platforms.
Tap into competitive intelligence by accessing Hive’s logo detection model, share of voice insights and competitors’ branded content strategies.

Track and evaluate your ad spend across networks, household demographics, creative types and more.
Receive measurement for posts on social platforms such as Instagram and Twitter, among other social posts.
Access data models to efficiently and accurately identify unbranded product exposures and enrich brand-level reporting by asset type.

Demonstrate the value of advertising in our channels with industry leading data and methodology.
Create point-and-click dashboards for intuitive, interactive data visualization, with the ability to customize reporting and export data for offline analysis.
Stay on top of audience data with the matching of branded content occurrences with exposure.

Meet the Experts

Stephene Kelley

Vice President, Branded Content

A seven-year veteran of Rentrak and Comscore, Stephene helps brands and advertisers understand how to best optimize their content, branded entertainment assets and social media.

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Catherine Guisao

Director, Branded Content

In her role as Director of Branded Content, Catherine helps advertisers and brands realize the value of branded content and integrate cross-platform brand integrations to drive ROI.

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