#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Going hyperlocal: How one advertiser used CTV to extend reach and drive sales
2025 Holiday Audience Guide
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
Fall Audience Guide
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Key takeaways from the IAB Annual Leadership Meeting 2024
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Enter Generative AI Search
Generative AI: writing, editing and designing in 2023
Next-Gen Measurement: AI, Automation and Big Data