More Insights

Disney+ couldn’t have come at a better time

Spotlight on the Power of Minority-Owned Media

Reviving Vidiots with Maggie Mackay and Claudia Puig

Paul Dergarabedian is joined by Maggie Mackay and Claudia Puig who are the Executive Director and Board Member respectively of Vidiots, the iconic L.A. video store, which is relaunching as an expanded...

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

Navigating Limited Ad Spaces During Key Events

Massive, Passive Measurement Is A Panel-Beater

In this video interview with Beet.TV, Comscore’s chief revenue officer Carol Hinnant says a new deal inked with ViacomCBS shows TV networks are coming to value the approach of panel-informed measureme...

What the Recovery Looks Like in Hotels and Vacation Rentals

Relative Errors in Television Audience Measurement: The Future is Now

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

Addressable Ads Promise Outcome-Based Metrics

The Fan-Fueled Snyder Cut with Brandon Katz

Brand Innovators' TV & Cross-Screen Measurement

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

Three Trends Rebooting TV Measurement

So Long, 2020: A Comscore Year in Review

Local TV Shines As Viewers Seek Pandemic News

Global perspectives: Digital and CTV trends to watch in 2021