Consumers set up a blockbuster holiday season at the Box Office
ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...
Oppenheimer Consumer Conference 2013
New study finds nearly all consumers who interacted with IAB's Mobile Risin...
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...
New study finds that two-thirds of consumers who interacted with a Mobile R...
Magid Abraham talks about advertising trends in web and mobile
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...
2013 U.S. Digital Future in Focus
State of Digital Q4 2012
Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Di...
10 Burning Issues for Digital
Raymond James Internet Conference: U.S. Digital Future in Focus 2013
Citi Global Internet, Media & Telecommunications Conference: U.S. Digital F...
Thoughts on the MRC’s Viewable Impression Advisory
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...
Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July
The Economics of Online Advertising
Day 8: Comscore at the Games