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Why Are Millennials So Mobile?

In Comscore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value b...

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobil...

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better u...