Consumers set up a blockbuster holiday season at the Box Office
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weat...
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Kantar and Comscore expand upon partnership, add SimilarWeb
Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions...
The CNN Cross-Media Report
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
Push Play: Is your video strategy driving results or stuck on “Pause"?
How the Power of Habit Drives Mobile App Usage
The 2015 U.S. Mobile App Report
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
The Rise of Social Video
Which Social Networks Have the Most Engaged Audience?
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...
Time spent online by the numbers
How to Avoid the Creep Factor with IoT Technology?