More Insights

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

The State of Mobile News Audiences in 3 Charts

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weat...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Kantar and Comscore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions...

The CNN Cross-Media Report

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Push Play: Is your video strategy driving results or stuck on “Pause"?

How the Power of Habit Drives Mobile App Usage

The 2015 U.S. Mobile App Report

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

The Rise of Social Video

Which Social Networks Have the Most Engaged Audience?

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers

How to Avoid the Creep Factor with IoT Technology?