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AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Comscore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. Th...

Mind the GRP

Who Will Rid Us of this Meddlesome Click?

The Comscore Campaign Essentials Carnival!

What a night! The Comscore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having...

Creative Up to 4 Times More Important than Media Plan

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GRPs For Digital Marketers

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Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

Do GRPs Have a Place in Online Media?

Interview with Surinder Siama of ResearchTalk Podcasts