2025 State of Programmatic Report
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the...
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Realizing the Promise of Programmatic through Comscore Industry Trust
Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust
The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This pre...
Transparency and Data Branding in the Age of Programmatic
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting
The Top Ten Burning Issues in Digital