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It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This pre...

Transparency and Data Branding in the Age of Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid c...