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Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...

"The beautiful thing about Comscore is the ratings are far more consistent....

Local TV Shines As Viewers Seek Pandemic News

In the newest installment of Comscore’s “Advancing Toward a Common TV Measurement Currency” leadership series, Carat’s SVP and Group Director of local media activation discusses the prominence of loca...

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

The Renaissance of Cross-Platform Local Advertising

Bill Livek joined Cross Screen Media CEO Michael Beach to share his expertise on the opportunities and challenges across the Convergent TV Space in the latest ScreenBytes Executive Interview.

The Impact of Reopening on Local TV Viewing

How COVID19 is Shaping Media Consumption in New York, Philadelphia and Bost...

A Look at Local: How COVID-19 is Shaping Media Consumption

Workout Videos are Fast Growing Genre

Coronavirus coverage captures casual and diverse viewers

Understanding Media Consumption During the Coronavirus Pandemic

America’s Workforce is Tuning In to Daytime and Early Fringe Local Newscast...

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In Uncertain Times, People Turn to Local News

Media Consumption during the Coronavirus Pandemic

Local TV Burning Issues: Impact of Changes in Measurement Methodologies

Media Industry Shift to Impression-Based Evaluation