2024 State of Gaming Report
StackAdapt Q&A: Driving Brand Lift with Connected TV
How COVID-19 is Changing the Way Americans Engage With Streaming Services
Gamers engaging differently across platforms and games during COVID-19 pand...
In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.
Creative Content Re-Mixing in A COVID Environment
COVID-19 and the Auto Industry’s Reckoning
In Uncertain Times, People Turn to Local News
It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction ha...
Balancing Contextual and Audience Targeting
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Pioneering the Next Frontier in Programmatic
Measuring and Optimizing Programmatic KPIs
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
Smartphone Usage Has Doubled in the Past Three Years
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps