2024 State of Gaming Report
Comscore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred...
Comscore Welcomes Procter & Gamble as Newest vCE Partner
The Top Ten Burning Issues in Digital
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid c...
Citi Global Internet, Media & Telecommunications Conference: U.S. Digital F...
Thoughts on the MRC’s Viewable Impression Advisory
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...
We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment onli...
From Data to Action – Best Practices for Validating and Optimizing Your Dig...
Digital Scarcity Improves the Economics of Online Advertising
The Economics of Online Advertising
MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...
Gian Fulgoni on Comscore's “Viewability” Tool
State of US Online Retail Economy Q1 2012
Changing How the World Sees Digital Advertising
Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate...
3 in 10 display ads delivered are never seen, often because users fail to s...