2025 State of Programmatic Report
Comscore offers new audience targeting to solve for programmatic TV challen...
More Front-End Automation Needed For Addressable TV: DISH’s Arrix
Taking Your TV Campaign the Extra OTT Mile
Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
Ad Targeting in the Age of Privacy
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in...
How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...
How Granular Data Improves Cross-Platform Targeting
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
A New Model For Cross-Platform Measurement
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
Comscore Q1 2016 Advertising Benchmarks
Will digital ads outpace TV?
Is the Future of TV Programmatic?
AppNexus Joins Comscore Industry Trust