More Insights

Selecting Segments Amid Programmatic Clutter

Balancing Contextual and Audience Targeting

Pioneering the Next Frontier in Programmatic

Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...

Is TV dead? No… It's simply advanced

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, accordi...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

Taking Your TV Campaign the Extra OTT Mile

Ad Targeting in the Age of Privacy

What’s Old is New Again: The Renaissance of Contextual Targeting

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...