Insights

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.

Ad Targeting in the Age of Privacy

What’s Old is New Again: The Renaissance of Contextual Targeting

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in...

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Infographic

Comscore Q1 2016 Advertising Benchmarks

Will digital ads outpace TV?

Is the Future of TV Programmatic?