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How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...