Consumers set up a blockbuster holiday season at the Box Office
Comscore in Journal of Advertising Research on How Data Analytics, Social M...
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos
Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...
Comscore Plan Metrix, Now with Mobile Data!
The State of Mobile News Audiences in 3 Charts
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...
Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...
The 2015 U.S. Mobile App Report
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
Are Smartphones the Swiss Army Knife of the Millennial Generation
The Global Mobile Report
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration