More Insights

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

Fearmongering in CTV Advertising

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? H...

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Programmatic CTV: Reaching Key Audiences and Improving the Ad Experience

CCPA & Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.

Programmatic Playbook: Demographic Segments

Holiday Audience Segment

Make the Most of Fall Premiere Season

Balancing Contextual and Audience Targeting

Pioneering the Next Frontier in Programmatic

Measuring and Optimizing Programmatic KPIs

Activating Comscore Segments for Improved ROI

Selecting Segments Amid Programmatic Clutter

Is TV dead? No… It's simply advanced

Oracle Data Cloud Names Comscore to Premier Data Provider Program

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix