More Insights

Mobile’s Hierarchy of Needs

Mobile Matures as the Cross-Platform Era Emerges

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for...

Unlocking Mobile Measurement for YouTube in the U.S.

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like...

Future in Focus and Cross Media Insights for Latin America

The State of the U.S. Mobile Market

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Have We Reached ‘Peak App’?

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Comscore Plan Metrix, Now with Mobile Data!

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

How the Power of Habit Drives Mobile App Usage

Millennial habits