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Game On! How to Unlock the Potential of Fall Sports Viewership

How the Women's World Cup Scores Big

AI's Role in the Partnership of Data + Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new pos...

Fall Segment Guide 2023

Why you need a hybrid targeting strategy

Have the signal loss challenges of the future already arrived?

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.

Your Guide to Summer Segment Activation

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...

Say hello to Proximic by Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

Combating Misinformation Warfare: Responsible Action During the Current Con...

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

It's time to divest from the misinformation ecosystem: Why advertising resp...

Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...

Getting Ready for the 2021 Fall TV Season

What happens to ad targeting if user tracking goes away?