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Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but th...

How Granular Data Improves Cross-Platform Targeting

Fireside Chat with Lyle Schwartz and Aaron Fetters

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive mean...

Ad Week 2016: What’s needed to make data truly actionable?

Ad Week 2016: How do you evaluate quality delivery?

Ad Week 2016: What are the metrics that matter?

Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue