More Insights

Invalid Traffic: Why it Matters and Why You Should Care

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

AppNexus Joins Comscore Industry Trust

As of today, Comscore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key Comscore advertising metrics directly in select programmatic trading pla...

Non-Human Traffic: Why It Matters and Why You Should Care

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buy...

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for co...

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Measurement of Fraudulent Traffic Must be Stricter

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

Measurement Proves the Effectiveness of Mobile Advertising

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?