More Insights

What’s your cookie-free targeting strategy?

Data Transfers and Standard Contractual Clauses Update

Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities t...

Signal and Telegram messaging apps' recent surge in engagement

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

Introducing Comscore Predictive Audiences

Celebrating Data Privacy Day

Global State of Mobile

How To Solve Identity & Safeguard Privacy

Ushering in the Next Generation of TV

Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...

Our Roadmap for Safeguarding Continuity in EU-U.S. Data Transfers for Comsc...

The Future of Measurement in a Cookieless World

How Comscore and LiveRamp are building the next generation of television an...

Balancing Legal and Privacy Protections with Business Needs in the Age of C...

Contextual Targeting for Advertising on Connected TV

Comscore Measurement in a Cookieless World