2025 State of Programmatic Report
Why you need a hybrid targeting strategy
Have the signal loss challenges of the future already arrived?
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
The Consumer Centric Measurement Revolution
Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from Adver...
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
It's time to divest from the misinformation ecosystem: Why advertising resp...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Advertising on Misinformation
Comscore and the Role of Privacy: Context and History of Online Measurement
Comscore's Work on Online Measurement in a Privacy-Forward Future
What’s your cookie-free targeting strategy?
Cookieless Audience Targeting Partnership Series
What happens to ad targeting if user tracking goes away?
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...