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Report: The Premier League - State of Social and Home Kit Campaign Performa...

LGBTQ-Themed Programming Attracts Viewers Across Key Segments

Navigating Limited Ad Spaces During Key Events

While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media...

March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...

Addressable Ads Promise Outcome-Based Metrics

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

OTT Shows Key Strength in Impression-Based Targeting

We’re Breaking Silos for Audience-Based Buying

TV Ads Move Toward Cross-Platform Delivery

Local TV Buys Gain From Digital Insights

Fearmongering in CTV Advertising

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...

Innovations in Podcasts: Q&A between Comscore and AdsWizz

The State of the "New Normal"

Navigating the New Normal: How Comscore is Helping Agencies Adjust to Rapid...

Comscore’s ‘Epidemic Brand Safety Filter’ Lets Brands Opt Out Of Virus News

Evolving YouTube Measurement with Google Ads Data Hub