Currency for How Media Actually Works Today
The Multi-Platform World is Complex…How Do We Measure It?
How Multi-Screen Consumers Are Changing Media Dynamics
Surviving the Upfronts in a Cross-Media World
In this report, Comscore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewi...
Next-Generation Strategies for Advertising to Millennials
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Who Is Watching Video on Their Mobile
For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mo...
Men More Difficult to Persuade with Advertising than Women
What Would Don Draper Do In A Digital World
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines