Consumers set up a blockbuster holiday season at the Box Office
Surviving the Upfronts in a Cross-Media World
Next-Generation Strategies for Advertising to Millennials
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the lar...
Who Is Watching Video on Their Mobile
Men More Difficult to Persuade with Advertising than Women
What Would Don Draper Do In A Digital World
Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But...
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet
The Now is Time
IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
Comscore Begins MRC Audit