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"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

Mobile Matures as the Cross-Platform Era Emerges

Comscore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of...

A New Model For Cross-Platform Measurement

2017 U.S. Cross-Platform Future in Focus

Why Marketers Need to Know About Advanced Currencies

Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.

The State of Digital

Advanced TV Targeting Early In A Mega Trend

Legal Strategy Webinar

Variety Big Data Summit: Remarks by Gian Fulgoni

The New Digital Ecosystem: Navigating the Cross-Platform Reality

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Reaching New TV Show Viewers with Precision

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share