2024 State of Gaming Report
On Branding Versus Direct Response Advertising
Auto Advertisers Go Digital: Doing a Good Job
Banners Still Having a Banner Quarter
I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) report...
The 2008 Digital Year in Review
How Online Advertising Works: Whither The Click?
Whither the Click?
Last month, the IAB invited me to present a summary of Comscore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data.
In Praise of Online Advertising
Do GRPs Have a Place in Online Media?
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
A Metric for Every Reason
Demonstrate the ROI of Search Marketing