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Comscore Case Study: Federal Trade Commission

On Branding Versus Direct Response Advertising

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study Comscore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for S...

Banners Still Having a Banner Quarter

The 2008 Digital Year in Review

How Online Advertising Works: Whither The Click?

Whither the Click?

In Praise of Online Advertising

Do GRPs Have a Place in Online Media?

Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data

A Metric for Every Reason

Demonstrate the ROI of Search Marketing