2024 State of Gaming Report
Top Social Network Publishers by Advertising Exposed Reach %
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative...
Facebook Display Ad Share by Country
Facebook.com ranks as the #1 publisher based on number of display ad impressions delivered. 3 out of every 10 display ad impressions in the U.K. are delivered on Facebook.com, representing its highest...
The Lure of TV Advertising for Internet Businesses
Comscore Announces Media Metrix 360 Measurement Platform Now Open + New Pr...
GRPs For Digital Marketers
As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answ...
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
The Varying Impact of Ad Frequency in the Digital Environment
Four Ways to Improve Display Advertising
The Comscore Data Passport - First Half 2010
Advertising Effectiveness 101
The Click and Affiliate Marketing
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Key Strategies to Maximize Your Mobile Marketing
The Comscore Data Passport - Second Half 2009
Comscore Case Study: Federal Trade Commission