More Insights

Asia Pacific Has Largest Daily Online Gaming Audience

Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the c...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...