2025 State of Programmatic Report
As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...
2014 Online Auto Insurance Shopping Report
Progressing Toward a Human GRP in Digital
Early into my tenure as Comscore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial vi...
From the Page to the Screen
The Hunger Games
Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...
In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. Th...
How to Avoid the Creep Factor with IoT Technology?
Special Event Marketing on Social
The U.S. Total Video Report
Upping the Ante on NHT
Lessons Learned: Maximizing Returns with Digital Media
The State of the Mobile Industry
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Comscore’s TRUSTe, BBB Certifications Extended
State of the U.S. Online Retail Economy in Q2 2014
UPS Pulse of the Online Shopper: A Customer Experience Study
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.
Digital Analytix Rated Strong Performer by TrustRadius