2025 State of Programmatic Report
Why Marketers Need to Know About Advanced Currencies
Expectations from Snapchat
Unlocking Mobile Measurement for YouTube in the U.S.
So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...
The State of Digital
Mobile Pushes 2016 Online Holiday Spending Above $80 Billion
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...
Smartphone Usage Has Doubled in the Past Three Years
Box Office Beasts
Eyes on the Movie Industry
2016 at the International Box Office
2016: A Record-Breaking Year at the Movies
This holiday season consumers will spend around $80B online
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Bringing Context to This Week’s Methbot News
Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...
Cyber Five Critical to Fighting Back from Slow Start to Holiday Season
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...