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Comscore Expanding Total Home Cross Screen Measurement

Comscore national TV sales SVP Carol Hinnant explains how the company has upgraded its cross-platform media measurement - and what's coming next.

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are del...