More Insights

Types and Share of Universal Search Results

The Proof: Comscore's Google Paid Click Data Validated

The Internet Goes Green

Tuesday, April 22 was Earth Day. The celebration that started in 1970 has evolved significantly from its early grassroots beginnings into a day when cities, schools and increasingly more corporations...

Reconciling Comscore’s and Google’s Paid Click Data

Online is the New Primetime

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work Comscore has been doing with clients to evaluate the effectiveness of online advertising. As with most th...

Google Redux

Why Google's surprising paid click data are less surprising

Measurement of Online Advertising ROI: The 100% Solution

The Ugly Reality of Using Site Server Data for Media Planning

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Interactive Treemap of the Internet

The Internet is a Gamechanger in the 2008 Presidential Race

Recent Interview with Eric Enge

Radiohead Redux

Where The Buys Are: Ads Live On Pages

Davos Moment #4

Researchware is not Spyware