More Insights

Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1

Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the lar...

In the UK, 1.7 Million Mobile Subscribers Consumed Automotive Content on Mo...

Millennial Media recently released a study conducted with Comscore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mo...