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Leveraging Advertising Expenditures in a Challenging Economic Environment

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffi...

Consumers Comparison Shop Using a Variety of Channels

Comscore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how...

Tablets Contribute 30% of Non-Computer Traffic

6 of the 10 Fastest Broadband Markets Are in the East Coast

The Effects of the Recession on Brand Loyalty and “Buy Down”

Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have...

Comscore Study Reveals Declining Percent of U.S. Consumers Buying the Brand...

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

The Interconnection of Facebook Fan Pages

Financial Information/Advice Sites Grew Nearly 30 Percent Since Last Year i...

Advertising Strategies for Targeting U.S. Hispanics

Online Video Content on the Rise in the U.S.

The NFL & Fantasy Football: A Match Made in Search Heaven

Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...

Introducing Comscore's Media Planner 2.0

Spotify Makes a Splash among U.S. Early Adopters

Brew Feature Phone Users Show High Level of Engagement