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How African American and Caucasian Millennials Are Affected by Targeted Adv...

Comscore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effec...

In Europe, 10 Percent of Newspaper Visits Preceded by Facebook

In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. An analysis of the sites visited by Europeans prior to visiting the to...