More Insights

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and Comscore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date f...

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobil...

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better u...