#RIPGRPs: Evolving the Metrics That Move Us Forward
Moms' Online Mobile Behavior
Lights, Sirens, Action!
Memorable Mom in Movies & TV Everywhere
Memorable Mom in Movies & TV Everywhere, Television's most memorable moms.
Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...
Time spent online by the numbers
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Earlier today, Comscore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two com...
Measurement Proves the Effectiveness of Mobile Advertising
How Walmart & Target are winning mobile
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
What Potential Does Pinterest Have as an Advertising Platform?
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
Online Radio & Music Streaming
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Solving the Multi-Platform Video Measurement Challenge
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...