2025 State of Programmatic Report
How Walmart & Target are winning mobile
ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast ma...
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
What Potential Does Pinterest Have as an Advertising Platform?
Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social m...
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
Online Radio & Music Streaming
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
Solving the Multi-Platform Video Measurement Challenge
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
App Wars: Does the little guy have a chance against Facebook, Apple & Googl...
How Facebook (and Twitter) are mastering mobile
Realizing the Promise of Programmatic through Comscore Industry Trust
Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...
America's staggering mobility madness
NCAA March Madness Online