2025 State of Programmatic Report
Comscore Vision
A New Model for a New Era of Cross-Platform Measurement
U.S. Fitness Trends Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this February 2016 edition, the topic is "Fitness".
The Sharing Economy
Shopping goes mobile
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...
Mobile shopping up 50%-60% season-to-date
Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail
Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...
Focus on your product don't get stuck in a rut
State of the U.S. Online Retail Economy in Q3 2015
Career Resources
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales
2015 Online Auto Insurance Shopping Report
Multi-Platform Media Planning in Practice
THIS could boost ad spending