2025 State of Programmatic Report
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Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Growing Big Game Audiences in 2024
A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced fo...
Fast Facts: Chinese New Year 2024 on social media
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
3 Ways Political Advertisers Can Win With CTV in 2024
Golden Globes, Oscars and More: Reaching your Audience
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
2024 State of Programmatic Report
5 Surprising Audiences Watching the Big Game
Closed Loop Cross-Platform Audience Reach with Comscore