Comscore Reports TV Viewing Engagement for Week Ending January 10, 2021

RESTON, Va., Jan. 20, 2021 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.

Comscore’s TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS
(Week Ending January 10, 2021)

1.Tampa Bay at Washington
2. Cleveland Browns at Pittsburgh Steelers
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by The Walt Disney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS
(Week Ending January 10, 2021)

1. Canada at United States from Rogers Place in Edmonton, Alberta, Canada

[History Channel and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Animal Planet, Discovery Channel, Investigation Discovery and TLC are owned by Discovery Communications, Inc.; Bravo, MSNBC and USA are owned by NBCUniversal; NHL Network is owned by a joint venture between National Hockey League and NBCUniversal; Galavision is owned by Univision Communications.]

- The Stickiness Index is powered by Comscore’s TV Essentials and excludes local programming and all premium non-ad-supported channels.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com