Comscore’s latest study shows that despite UK consumers accessing over a thousand news sites in July 2019, for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile.

LONDON, UK, 14 November 2019 – Comscore a trusted currency for planning, transacting and evaluating media across platforms, today announced the release of its latest study about news consumption in the UK.

“The report investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.” said Guido Fambach, Executive Vice President, at Comscore. “The competitiveness of the UK news industry, coupled with the challenge of maximising the value in the face of squeezed marketing budgets, leads one to wonder whether it makes sense to give greater importance to variables other than reach. In this paper we attempt to answer this question. In doing so, we hope to provide publishers with insights that will help them maximise the value of their inventory. Advertisers, in turn, will find that those insights can help them optimise their media planning.”

The report looks at, among other topics:

• The degree of competition in the UK marketplace;
• The type of news being consumed, and how consumers access them;
• The profile and behaviours of news readers, by news category;
• Content preferences of heavy readers of news, and the implications for advertisers.

To download a copy of Comscore’s study “Beyond reach: News Engagement in the UK” report please visit: www.comscore.com/beyond-reach

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

Alex Gevers
Comscore, Inc.
worldpress@comscore.com