Implementation error results in omission of Pulpo Media from Hispanic Ad-Focus category

MIAMI - December 18, 2018 - Due to recent dictionary issues, Pulpo Media did not appear in Comscore's Hispanics Ad Focus category for the months of October and November 2018. Pulpo Media has consistently held the #1 position in this category since July 2016.

Our analysis indicates this was due to an internal error and does not properly reflect Pulpo Media or its placement within the Hispanic Ad Focus category – where they had previously led the category. The Comscore team is working to rectify the situation and is updating the new dictionary definition to better reflect Pulpo Media and its position within the Hispanic Ad Focus category for future months.

For further information contact:
Leandro Papone
Regional Business Director Comscore
Email: lpapone@comscore.com
Tel: +1 305 283 90 24