Tan’s strong partner relation skills and product expertise to help drive new momentum in fast-growing Southeast Asia markets

Singapore, 10 October 2016 – Comscore, Inc. (NASDAQ: SCOR) today announced that Jonah Ken Tan has been appointed as Vice President, Southeast Asia, effective immediately. Based in Singapore and reporting to Joe Nguyen, Comscore Senior Vice President, Asia Pacific, Mr. Tan will lead Comscore’s business in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. He steps into this position following the departure of Vice President, Southeast Asia, Kerry Brown. This announcement follows news of Comscore being selected as the online audience measurement partner in Indonesia and reappointed as the official Internet audience measurement currency in Malaysia.

Mr. Tan joined Comscore in 2014 as Solutions Director, Asia Pacific, leading pre-sales consultancy and partner development for Comscore’s advertising product suite across 13 markets in the region. Prior to Comscore, he was Director, Digital Sales at Singtel, where he managed digital sales teams to run its online store and telesales business in the consumer division. In addition, he spent a large part of his career developing strategic alliances and managing channel partners in the region for corporations such as PayPal and Cisco. He also built reseller networks for companies like Friendster and Yahoo to grow their digital advertising businesses in Southeast Asia.

“We are very pleased to appoint Ken in this role to drive new momentum in the fast-growing Southeast Asia markets,” said Joe Nguyen, Comscore Senior Vice President, Asia Pacific. “He has been instrumental in effectively delivering Comscore’s advertising solutions to clients across the region. I am confident his determination, work ethic and partner relation skills, along with his company and product knowledge, will translate well in Southeast Asia as we look forward to many more opportunities ahead in this region.”

“I am thrilled to take on this new role during such an exciting period,” said Jonah Ken Tan. “There is so much potential in the Southeast Asia region and I am eager to uncover more opportunities of growth and development for Comscore. I am confident that together with the team, we can continue to enhance the company’s position in the markets, and deliver superior value for our clients, partners and the industry.”

Mr. Tan comes with extensive experience in the Internet space and information technology industry, where he acquired skills in business development, channel development and management, market expansion, entrepreneurship, business analytics, online advertising and e-commerce. He holds a Bachelor of Business Administration degree with a major in Finance from the National University of Singapore and a Master of Business Administration degree with a major in Strategy from Nanyang Technological University.

“I would like to thank Kerry Brown for her four years leading our Southeast Asia business,” added Nguyen. “Her passion, innovation and strong industry knowledge have been key in the company’s continued growth and success in the region, including the appointments of Comscore as the online audience measurement standard in Malaysia and Indonesia, as well as the launch of Comscore Mobile Metrix® and Comscore MMX™ Multi-Platform in various markets. We wish her well in her future endeavours.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.

Cautionary Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, expectations regarding the impact of Mr. Tan’s leadership and abilities on Comscore’s future performance. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to, Comscore’s reliance on key members of its management team. For a detailed discussion of this and other risk factors, please refer to Comscore’s Quarterly Report on Form 10-Q for the period ended June 30, 2015, Comscore’s Annual Report on Form 10-K for the period ended December 31, 2014 and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).

Stockholders of Comscore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Candie Chiong
Comscore, Inc.
+65-6704-0256
worldpress@comscore.com