Comscore Releases October 2013 U.S. Search Engine Rankings

RESTON, VA, November 13, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in October with 66.9 percent market share, followed by Microsoft Sites with 18.1 percent (up 0.1 percentage points) and Yahoo! Sites with 11.1 percent. Ask Network accounted for 2.6 percent (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3 percent.

Comscore Explicit Core Search Share Report*
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Share (%)

Sep-13

Oct-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.9%

0.0

Microsoft Sites

18.0%

18.1%

0.1

Yahoo! Sites

11.3%

11.1%

-0.2

Ask Network

2.5%

2.6%

0.1

AOL, Inc.

1.3%

1.3%

0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

19.3 billion explicit core searches were conducted in October, with Google Sites ranking first with 12.9 billion (up 4 percent). Microsoft Sites ranked second with 3.5 billion searches (up 4 percent), followed by Yahoo! Sites with 2.2 billion (up 2 percent), Ask Network with 499 million (up 5 percent) and AOL, Inc. with 260 million (up 4 percent).

Comscore Explicit Core Search Query Report
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Sep-13

Oct-13

Percent Change

Total Explicit Core Search

18,650

19,339

4%

Google Sites

12,477

12,934

4%

Microsoft Sites

3,350

3,495

4%

Yahoo! Sites

2,101

2,151

2%

Ask Network

474

499

5%

AOL, Inc.

249

260

4%

“Powered By” Reporting

In October, 68.4 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com