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India One of the Fastest-Growing Internet Populations among 37 Countries Reported By the Comscore World Metrix Service
RESTON, VA, July 21, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first study of Internet usage in India, which reports that more than 28 million people in India age 15 and older accessed the Internet from home and work locations in May. This represents a 27-percent increase versus year ago, making India one of the fastest-growing Internet populations among the 37 individually-reported countries in the Comscore World Metrix audience measurement service. Additionally, the fact that Internet users in India represent approximately only 3 percent of the population indicates significant potential for continued strong growth.
Some findings from the study include:
Google Sites Ranks as Top Web Property in India
Google Sites ranked as the top property in India with nearly 20 million visitors in May, a 35-percent increase versus year ago. The property grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).
Top 15 Web Properties in India Ranked by Unique VisitorsMay 2008 vs. May 2007Total India - Age 15+, Home and Work Locations*Source: Comscore World Metrix
Properties
Total Unique Visitors (000)
May-07
May-08
% Change
Total Internet : Total Audience
22,805
28,886
27
Google Sites
14,597
19,746
35
Yahoo! Sites
14,664
18,704
28
Microsoft Sites
10,800
11,980
11
Rediff.com India Ltd
7,740
9,246
19
AOL LLC
N/A
6,325
NIC.IN
5,675
5,953
5
Times Internet Limited
5,002
5,948
Wikipedia Sites
4,353
5,264
21
Naukri
3,295
5,105
55
eBay
4,204
5,020
Indian Railways
4,454
CNET Networks
3,194
3,841
20
Ask Network
3,155
3,444
9
BharatMatrimony.com Pvt Ltd.
2,336
3,420
46
Monster Worldwide
2,854
3,301
16
*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
Yahoo! Sites ranked second with 18.7 million visitors (up 28 percent), followed by Microsoft Sites with 12 million (up 11 percent). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19 percent), followed by government site NIC.in with nearly 6 million visitors (up 5 percent).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com