Worldwide Online Gaming Community Reaches 217 Million People

Online Gaming Web sites Average Nine Visits per Visitor Each Month

LONDON, UK, JULY 10, 2007 –Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a global study into online gaming, showing the number of unique visitors to these sites to have reached almost 217 million worldwide – a year-on-year growth of 17 percent.

The Comscore World Metrix study took into account all sites that provide online or downloadable games, excluding gambling sites. The sector attracted 28 percent of the total worldwide online population in May and recorded an average of 9 visits per visitor. Said Bob Ivins, EVP and managing director of Comscore Europe:

“With one in four Internet users visiting a gaming site, playing games online is extremely popular. The fact that these websites are pulling in over a quarter of the total worldwide Internet population shows what a global phenomenon gaming has become. The potential of the online gaming arena should be especially appealing for advertisers, as the average online gamer visits a gaming site 9 times a month.”

Yahoo! Games was the largest property, attracting 53 million unique visitors. MSN Games followed in second place, having grown by 16 percent since May 2006 to reach 40 million unique visitors in May 2007. Both properties provide a mixture of strategy, trivia, arcade, and board games, with puzzle and card games proving to be the most popular choices for gamers in both cases. The fastest-growing Top 10 gaming property was WildTangent Network, a US company that makes online and downloadable games, which grew by 398 percent year-on-year to attract 11.5 million unique visitors in May 2007. The site also attracted an average 12.2 visits per visitor, notably higher than any of the other top 10 gaming properties.

Regional Breakdown of Top 10 Worldwide Gaming Properties
Ranked by Worldwide Unique Visitors
May 2007 vs. May 2006
Total Worldwide, Age 15+ – Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

May 2007

May-06

May-07

% Change

% Reach

Average Visits per Visitor

Total Internet : Total Audience

705,644

771,997

9.4

100.0

54.8

Online Gaming

185,992

216,715

16.5

28.1

8.9

1

Yahoo! Games

52,969

52,796

-0.3

6.8

4.2

2

MSN Games

34,915

40,335

15.5

5.2

2.5

3

MINICLIP.COM

25,554

30,249

18.4

3.9

3.8

4

EA Online

30,525

21,220

-30.5

2.7

9.3

5

Shockwave.com Sites

N/A

15,689

N/A

2.0

2.5

6

FREEONLINEGAMES.COM

10,050

13,660

35.9

1.8

2.3

7

ADDICTINGGAMES.COM

N/A

13,161

N/A

1.7

4.7

8

RealArcade Sites

15,950

12,520

-21.5

1.6

2.7

9

Zylom

7,271

12,471

71.5

1.6

5.7

10

WildTangent Network

2,329

11,584

397.5

1.5

12.2

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

The popularity of individual properties varied significantly between geographical locations. Yahoo! Games dominated the North American and Asia-Pacific continents, registering 18.7 million and 20.9 million unique visitors respectively. In Europe however, the Yahoo! property proved to be the fourth-most popular gaming site with 8.6 million unique visitors. MSN Games, the second-most popular gaming site in the world, was more consistent in geographical take-up, proving to be either the most or the second-most popular site in every geographical location.

Regional Breakdown of Top 10 Worldwide Gaming Properties
Ranked by Worldwide Unique Visitors
May 2007
Total Worldwide, Age 15+ – Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Worldwide

Europe

North America

Latin America

Asia-Pacific

Middle East – Africa

Total Internet : Total Audience

771,997

222,924

177,455

53,042

283,519

35,058

Online Gaming

216,715

66,371

61,498

13,539

65,230

10,077

1

Yahoo! Games

52,796

8,607

18,680

2,598

20,920

1,990

2

MSN Games

40,335

13,833

12,304

4,853

6,822

2,522

3

MINICLIP.COM

30,249

13,430

7,150

2,554

5,332

1,782

4

EA Online

21,220

5,663

11,533

773

2,683

568

5

Shockwave.com Sites

15,689

4,818

5,353

1,514

3,267

738

6

FREEONLINEGAMES.COM

13,660

6,111

2,568

996

2,972

1,013

7

ADDICTINGGAMES.COM

13,161

2,873

8,663

167

1,185

273

8

RealArcade Sites

12,520

2,934

6,174

515

2,361

537

9

Zylom

12,471

10,398

819

552

484

218

10

WildTangent Network

11,584

3,615

5,940

384

1,457

188

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com