The Constant of Quality

But as audiences evolve, so does their relationship with content - creating a need for content that lasts beyond the initial “sugar high”. But what is quality vs quantity amidst a sea of engagement hacking, click-bait and cheap likes? How does this change the relationship with the consumer, and what does this mean when it comes to branded content?

Key Points

• Shareablee has partnered with Vox Media to develop insights that help answer the following important questions with regards to content:
• What kind of content do audiences want and expect from each social media platform, and what does this mean for publishers?
• Whose responsibility is it to ensure that content leaves viewers with more than just a superficial “like”? Is it solely up to the social platforms or do publishers and creators have a role as well?
• What are the 5 P’s of good content?
• How does quality content differ by platform? Which platforms do consumers report seeing more content that resonates with them?
• What makes for quality branded content?

Join Edwin Wong, Senior Vice President of Insights and Innovation at Vox Media as he shares key highlights from this new research, followed by a fireside chat with Armando Turco, Senior Vice President of Content at Vox Media and moderated by Tania Yuki, Founder and CEO of Shareablee.