- April 9, 2020

Coffee with Comscore - Coronavirus pandemic and online behavioural shifts

As the coronavirus pandemic continues to spread around the globe, consumers everywhere are making significant changes to the way they interact with content and advertising across platforms.

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We held a "Coffee with Comscore" session to share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.

The presentation explores:

  • Shifting consumption trends across the digital landscape
  • Behavioural changes in news consumption
  • The impact of the pandemic on social networking consumption
  • And much more…
Coronavirus Insights

Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.

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Coronavirus Insights

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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