Consumers set up a blockbuster holiday season at the Box Office
With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brand's advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive role in helping to illuminate a media supply chain.
Download now
In this presentation, Martin Bromfield, VP Advertising EMEA explains how to apply lessons learned in digital advertising measurement to advance the digital industry.