- April 18, 2016

From the Dealership to the Livingroom: Reach Your Auto Intenders

Speaker: Julia Johnston, Comscore Vice President of Agency Sales

In this presentation Julia Johnston, Comscore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.

Here are a few key topics from the presentation:

  • Reaching your automotive targets on levels not found anywhere else
  • Targeting auto buyers based on what they plan to buy or how much they plan to spend
  • Analyzing the precise TV viewing of your make/models AND your competitors
  • Ensuring your automotive business is being seen by the right eyes at the right time

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