Measuring Brand Health Breakfast

Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. By knowing the drivers that generate a change in awareness, or recall the advertising impact of your brand, among other indicators, you will be ready to react significantly and anticipate future changes in market share.

Ever wonder what position your brand has in the minds and hears of your customers? In this presentation, you can "Discover Brand Health Indicators" and learn how to determine:

• How your brand´s health compares to its main competitors?
• To what extent are consumers influenced by market factors and competition?
• What factors in market dynamics require further research?

Learn what Client Service Director of Comscore Lisa Hutton, who has worked with companies worldwide to determine their brand health, explores in this event for an audience of researchers and brand managers from the main advertisers in Mexico.