Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact.

Comscore’s enhancements to validated Media Essentials (vME) provide key benefits to help you better evaluate and optimize inventory for viewability, non-human traffic and audiences across your sites, domains, sections and ad slots.

This presentation shares key information on vME and its benefits within the framework of today’s ecosystem, including:

• The role of transparency and trust in driving more brand budgets online.
• The latest insight into viewability standards to help the industry have a common and consistent framework.
• How vME works and enhancements to help you identify non-human traffic.
• Key benefits to help you better optimize your inventory for viewability and audience guarantees.

In this presentation, Jasna Seguic, Comscore VP of Client Services for Latin America, shows how to Increase Digital Revenue by Dealing With Ad Viewability and Non-Human Traffic, to understand how Comscore vME can help you better optimize your inventory in today's evolving environment.